To all those who follow this blog, it has been a while since I last posted so I apologize for that. In Spain where I live, it has been hectic since May, what with personal tax returns, corporate taxes, annual accounts and the such due. Aside from that I’ve had exams, exams and more exams so I’ve had to study, study, study…!!! But as today has been a little calmer, I thought it was about time I put “pen to paper” and posted the next article in the “Planning Is Key ” series so I hope you enjoy it…


We’ve covered the services you plan on offering your clients so the next obvious step is to choose your company name. In Biblical times parents would choose their baby’s name based on the qualities they wished him to have or the purpose he was to have in life. The underlying meaning would remain with the baby for the rest of his life. The name you finally choose for your business should also reflect the business’ mission statement or purpose (think about the services you offer or your product). Aside from that, the name should be easy for your clients to remember.


This is an interesting question now you’ve given the AC route considerable thought. Throughout this series of articles you would have noticed that I constantly say, “if this is the right route for you” and now is where you have to be brutally honest with yourself  and list your skills, your strong-points and your weaknesses to give you an idea about the direction in which you wish to go with your business. There are many things to mull over like offering a broad spectrum of services or sticking to two or three services and creating a niche for yourself in the virtual world.


In part three of this series of posts we will discuss the legalities of the AC business. Just because your business is “virtual” this doesn’t mean you are exempt from fulfilling legal and tax obligations. Since laws vary from one country to the next, we will only cover basic points so it is important you find out exactly what legal and tax obligations you have according to your country’s legal system as I do not presume to know how these may differ in your area or substitute professional advice so please consider this section as a rough guide only for questions you must research yourself.


Defining your business goals is to have a clear vision of what you hope to achieve with your venture and how you plan on going about it. You may find yourself going round and round in circles if you don’t plot a route which is almost certain to end in disappointment and destroy your confidence.